X to Test Three Tiers of Service in Latest Musk Overhaul

Musk has also floated the idea of charging everyone who uses X a small fee, a move he said would help weed out bots

Musk’s $44 billion takeover of Twitter saddled the San Francisco-based company with $13 billion in debt, and his erratic decision-making and looser content-safety rules have spooked some advertisers. (Photo by STEFANI REYNOLDS/AFP via Getty Images)

Elon Musk’s X Corp, giving bankers an update on efforts to reinvigorate growth, said that it’s testing three tiers of premium service which would allow the company to charge customers different amounts depending on how many ads are shown.

The premium plan, which currently costs $7.99 a month, would be split into Basic, Standard and Plus variations as part of the effort, the company told debt holders during the briefing Thursday, according to a person who dialed into the call. X also said that — while advertisers are returning to the social media platform formerly known as Twitter — they’re bringing smaller budgets than before.