Meta launches subscription service for Facebook and Instagram

Meta makes almost all of its revenue from advertising, but that business can be inconsistent and severely affected by the broader economy.

The new subscription will cost up to €14 and is primarily targeted toward content creators. Picture: Tiffany Hagler-Geard/Bloomberg

Facebook parent company Meta Platforms is launching a subscription service called Meta Verified that will include a handful of additional perks and features, including account verification badges for those who pay.

The new subscription will cost $11.99 (€11.18) per month — $14.99 (€13.98) if purchased through the iOS app — and is primarily targeted toward content creators. In addition to a verification badge, the subscription includes “proactive account protection, access to account support, and increased visibility and reach,” a Meta spokesperson said in an email.