Google Pixel 6a — power of Tensor trickles down from flagships

Solid mid-range smartphone with good performance and features that justify its price

Google Pixel 6a in Sage green. Picture: Noel Campion.

Like or hate it, Apple designs phones that users want and love. They have a devout following that spans decades. They invented the term brand loyalty, but I believe the reason for a lot of their success is down to the fact that they control everything from hardware and software and of course, the design. This is not always the case for other brands that must get their hardware and software from different vendors.

Google develops Android OS and in their recent Pixel iterations, they took control over their hardware which is akin to the Apple model. This gives them full control over both hardware and software that in theory should allow them to create the optimal harmony between the two.