Six in 10 of us prefer buying in person to shopping online

Three Ireland announces €27m investment to 'transform' the customer experience

Aislinn O'Connor: 'Expertise and guidance.'

This week Three Ireland announced a €27m investment to transform its customer offering and retail stores across the country. While so many businesses are investing in their online presence, research conducted by Three from 2019 through to 2021 has shown that consumers want an in-person experience, supplemented with an online offering. The concept isn’t new and companies like Apple continue to open flagship stores around the world so that people can experience their products first-hand.

The recent online survey for Three of 834 respondents in March 2021 by Foresight Factory found that three in five people (60.6%), agree they prefer shopping in person to shopping online.