Proportion of smartphone users in Ireland almost doubled since 2012, research finds

More people in Ireland are using smart, connected devices, according to the results of new research.

Proportion of smartphone users in Ireland almost doubled since 2012, research finds

More people in Ireland are using smart, connected devices, according to the results of new research.

Some 70% of Ireland’s population are now using smartphones as their main mobile phone, up from just 39% in 2012, according to the latest eir Connected Living Survey.

The use of tablets such as iPads is also growing with almost half (49%) saying they have regular access to one, up from just 10% in 2012, with another 15% of those who don’t have one saying that they are likely to get one by the end of the year.

The survey also reports that over 75% of the population say that they use the internet at least once a day, this is up 6 percentage points in the past year.

Nearly one in five (18%) admit to accessing the internet practically every waking hour of the day, rising to 41% amongst 16-24 year olds.

Managing personal emails tops the list of internet usage at 66%, watching YouTube comes in second at 59% while just half are using their home internet for online banking.

Not surprisingly the 16-24yr age group are super users of social media (94%) with Facebook being the most popular social media platform (92%).

Twitter usage at 36% remains static but use of other social media services has increased.

Watching ‘On-Demand’ services, such as Netflix and LoveFilm, have seen a considerable growth, up from 20% a year ago to 30% in the latest research.

More than one in five (21%) of households have access to a Smart TV, up from 14% this time last year. Some 12% of those who don’t have one saying they are likely to get one this year.

The area of wearable technologies such as fitness tracking devices has yet to capture the public’s imagination however, with just 20% of all adults interested in buying such devices.

Older generations are becoming increasingly active online - 45% of over-50s are online daily; up 9 percentage points from a year ago.

Laptop usage amongst the over 50s remains static at 53%, but smartphone usage amongst this group jumped 6 percentage points to 39%.

Smart TV usage amongst the older age demographic has also doubled to 14% in the past year and use of iPads and other tablets has grown by a third to 32%.

Some four in five parents of 5-17 year olds said that broadband is helping their children with their homework.

Some 59% of the working population now do some form of work at home, either checking work emails or bringing work home.

One in four says that they often catch up with work in the evening or at the weekend. The survey also showed that 15% of the working population now run a business from home.

Clothes (69%) are now vying with flights (70%) and hotels (66%) to be the top online shopping category with those in Dublin more active versus other urban and rural areas.

Some 57% of the population say they shop online equally divided between male and female, this rises to 77% for those aged 25-34.

“The findings really highlight how, as a society, we have an insatiable desire to be connected,” commented Lisa Comerford, Director Brand and Communications eir consumer.

“Whether it’s keeping on top of work emails in the evening, helping children with their homework, looking up the best recipes, or planning a night out; access to the internet and a love of devices play an increasingly central role in our lives.

“The trends over the past couple of years only point to one thing; demand for greater and better connectivity is only going to increase.”

The eir Connected Living Survey, conducted by Behaviour & Attitudes, was taken across 1,013 Irish households nationwide.

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