Adblock Plus will embrace 'acceptable' ads

Rather than saving you from seeing ads when you visit websites in the future, Adblock Plus will instead serve up “acceptable” ads.

Adblock Plus will replace ads that it deems to be too big, ugly, or intrusive with ads that are smaller and less annoying. It will utilise an ad marketplace, which will allow blog and website operators to pick acceptable ads to place on their pages.

When a visitor using Adblock Plus visits this page, they’ll be shown one of these acceptable ads instead of what the site would usually attempt to display.