New Galaxy S7 feature will be familiar to iPhone 6S owners

Samsung is reportedly working on a feature called Vivid Photos, which will bring animated photos to the Galaxy S7.

Samsung could be taking some inspiration from Apple for a new feature in the Galaxy S7. It's reported that the Galaxy S7 will offer something similar to Live Photos, allowing users to not only take a photo but capture a little GIF of the moment, complete with sound.

Of course, Apple isn't the first to have experimented with this feature. Samsung itself had features called Animated GIF and Sound and Shot on the Galaxy S4. The former took a couple of photos and stitched them together as a GIF, while the latter added sound bites to images.