Lionel Messi becomes Iron Man in new Samsung ad

Lionel Messi is seemingly capable of anything on or off the field. In Samsung’s latest promotional video, with the help of the Galaxy S6, he takes down Ultron’s bots as part of a 360° interactive video.

Lionel Messi becomes Iron Man in new Samsung ad

Of course, in true Avengers spirit, he doesn’t do it alone. Messi has the assistance of Eddie Lacy, John John Florence, Fabian Cancellara and two lucky super fans. They take on the ‘Battle for Avengers Tower’ experience.The full experience is limited to The Oculus Store with the Samsung Galaxy S6 and the Gear VR Headset. For some of us, living through these sports stars and fans is the closest we’ll get to seeing ourselves in the Iron Man suit or wrecking bots as the Hulk.Those who have seen Avengers: Age of Ultron will be able to recognise the setting and action that unfolds. It’s not a carbon copy, but it looks like an enjoyable experience, especially if you get to act it out alongside sporting legends.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited