One in three websites displayed incorrect discounts during Black Friday

Boots, DID Electrical, and Brown Thomas Arnotts successfully prosecuted by Ireland's CCPC as consumer watchdogs across Europe swoop on 300 online retailers

Watchdogs checked 314 online traders selling a range of goods such as cosmetics, fashion, furniture, and electrical goods, and found that 30% referenced discounts incorrectly during such sales.

Consumer protection watchdogs across Europe, including Ireland, found one in three traders incorrectly display discounts online during Black Friday and Cyber Monday late last year.

Ireland’s watchdog, the Competition and Consumer Protection Commission (CCPC), participated in the sweep of over 300 online retailers targeting misleading discounts since the introduction of new sales pricing rules.