Troy Parrott named Ireland's most marketable personality

New sports of Padel and Hyrox enter top ten for sponsorship opportunities

Troy Parrott celebrates after scoring the winning goal against Hungary in Budapest.  Picture: Ryan Byrne, INPHO

Ireland's hat-trick hero Troy Parrott, whose last-minute winner against Hungary kept the country's World Cup qualification hopes alive, has emerged as the most marketable personality in Ireland ahead of golfer Rory McIlroy, singer CMAT and athlete Rhasidat Adeleke.

New research from sponsorship intelligence firm Onside shows soccer has risen in prominence in Ireland, driven by the excitement ahead of the upcoming playoffs. The surge in interest is further reflected in the industry vote, which named Troy Parrott as the most marketable personality for personal endorsement deals this year.