Town and city gift cards see sales rise to €17.4m

Corporate sales were a key driver of gift card sales in 2025

Colin Munro, David O'Neil, Davin Doherty and Mark Cunningham - The Miconex Ireland team

Financial technology firm Miconex which delivers the Irish Town & City Gift Card networks, recorded sales of €17.4m last year, a 65% rise on 2024.

The gift cards aim to boost local spending and have been rolled across a number of Irish towns including Macroom, Dungarvan & West Waterford, Kilkenny, Limerick, Letterkenny, Tipperary and Waterford.