The Cliffs of Moher project that could change how Ireland welcomes the world

A University of Limerick team has created a data dashboard to help Ireland’s tourism industry tailor experiences in real time

The groundbreaking visitor dashboard created by the National Centre for Tourism Policy Studies is focused on the Cliffs of Moher but could be used by other Irish destinations to tailor their offer with real-time consumer information.

In a changing world, every Irish business is trying to do more to meet the needs of its customers. Irish tourism knows that more than most.

While the Central Statistics Office said 772,800 foreign visitors completed a trip to Ireland in August — up 1% compared to August 2024 — international visitor numbers were down 11% to the end of July 2025, and visitor spend had fallen by 14.75% compared with 2024.