Irish consumers spending €87 a month on fashion, says survey

Two-thirds of consumers have bought from an Irish fashion brand

Zara Devlin pictured ahead of Ireland Fashion Week, wearing earrings from Ór Jewellery, waistcoat from Jack Murphy clothing, Paul Costelloe pussy bow blouse and pants. Picture: Christian Tierney.

The average Irish adult is spends €87.80 a month on fashion, with almost two-thirds of consumers having have made a purchase from a small Irish-owned fashion brand in the past year, according to a new consumer survey.

The survey commissioned by Visa for Ireland Fashion Week, which starts on Monday October 6, shows the way in which consumers are shopping for fashion is changing, with increasing digital shopping for convenience.  Some 37% of respondents said they prefer to shop online over in-store shopping as it allows them to avoid crowds and queues.