Cork hurling fans' spending in Dublin plummeted following All-Ireland defeat

AIB’s Cork customers spent 13% less on July 20 than the €920,000 they spent in Dublin on July 5, the day of the All-Ireland semi-final victory over Dublin
Cork hurling fans' spending in Dublin plummeted following All-Ireland defeat

AIB’s Cork customers spent €920,000 in Dublin on July 5, the day of the All-Ireland semi-final victory over Dublin. However, on July 20, the day Cork lost to Tipperary in the final, it fell by 13%. Picture: Inpho/Ryan Byrne

Disappointed Cork hurling fans' spending in Dublin plummeted following their county's All-Ireland final defeat compared to how much they splashed out following their semi-final win.

According to its data, AIB’s Cork customers spent €920,000 in Dublin on July 5, the day of the All-Ireland semi-final victory over Dublin. However, on July 20, the day Cork lost to Tipperary in the final, it fell by 13%.

In contrast, Tipperary fans spent 27% more on the day their team claimed the Liam MacCarthy Cup than they had on the day of their semi-final win over Kilkenny on July 6.

During the All-Ireland Senior Football Championship final on July 27, Donegal fans spent 12% more in Dublin compared to the Kerry fans, despite their team losing on the day.

Overall, AIB's Spend Trend showed customer spending in July was up 9% compared to the same month in 2024.

Online spend has been growing more strongly, up 14%, than in-store spend, up 4%, over the 12 months. The average in-store transaction was €28.80 compared to €96.90 for the average online transaction.

AIB's head of consumer Adrian Moynihan said the data highlighted the “resilience of consumer confidence”.

“While the hospitality sector experienced mixed results, with pub spending down but restaurant and hotel spending up, the data underscores the dynamic nature of consumer behaviour during the peak tourist season,” he added.

Spending in pubs was down 9% compared to last year, whereas restaurant spend was up 10% and the amount of money spent in Irish hotels was up 3%.

Groceries was one of few sectors where in-store spend held up strongly, with spending 6% higher overall, and 93% of those purchases made in stores rather than online.

Spending on clothing rose just 1% in July compared to the same month a year ago.

Entertainment spending was up 8% in July, while health spending rose by 7%.

The data was compiled from 78 million card transactions carried out by AIB customers in store and online during July 2025.

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