Grocery price inflation rises to 4.9% following busy Easter period

April also saw a steep increase in alcohol sales, up 8.7% year-on-year

Promotional sales currently hold 22.8% of total grocery spending compared to 20.8% last year.

Grocery price inflation has risen to over 4.9% this month compared to the same 12-week period last year, new figures from Kantar reveal. 

Inflation levels were up 2.52 percentage points compared to last year, with an additional €15.3m being spent on seasonal Easter confectionery, with 82% of this attributed to Easter eggs alone.