Irish consumers make permanent switch to own-brand labels

Colette Devey of EY Ireland said 'prolonged inflation, supply chain disruptions and geopolitical instability would seem to be reshaping habits permanently'

Almost half of Irish shoppers (47%) said they are heading to discount shops to make their budgets go further, and a similar number (45%) said they plan to hold out for sales or join loyalty programmes to secure better value. 

Consumers in Ireland have permanently shifted their mindset around supermarkets' own-brand products, saying they meet their needs just as well as branded products.

A new consumer survey from EY found that 72% of Irish consumers say own-brand or generic products, once seen as the second choice on the shelves, now meets their needs. This is higher than global level of 67%.