Blending online learning with face-to-face interaction

By leveraging the strengths of both on-demand and face-to-face learning, organisations can empower their workforce to thrive in a rapidly evolving world.

Education is no longer confined to the walls of a classroom or the pages of a textbook. 

With the advent of digital technology, on-demand learning has emerged as a powerful tool, offering newfound flexibility and personalisation — the global online education market has been estimated at over $200bn (€179.1bn). Increasing demands for flexible learning solutions that cater to diverse schedules and learning paces have been the key drivers of this surge.

Benefits of on-demand learning 

On-demand learning platforms like Coursera, Udemy, Khan Academy and IMI’s on-demand programmes provide learners with access to a wealth of resources at their fingertips. Such platforms enable learners to tailor their educational journeys to their unique needs and interests, fostering a habit of lifelong learning (at least on paper).

The flexibility and convenience of on-demand learning allow learners to access educational content anytime and anywhere, making it easier to fit learning into their busy schedules. This is especially beneficial for senior executives and professionals, who according to IMI research conducted last year are more time-poor than ever. 

Furthermore, on-demand learning can be crucial for supporting self-paced study and letting learners progress at their own speed.

The in-person setting, with its immediate feedback and rich interpersonal exchanges, is crucial for fostering a collaborative environment where critical thinking and social skills flourish. Picture: iStock

Yet, despite the benefits of on-demand learning, it's crucial not to overlook the value of face-to-face peer interactions. Research from the National Bureau of Economic Research found face-to-face communication significantly boosted the effectiveness of teamwork by improving coordination and cooperation. 

The in-person setting, with its immediate feedback and rich interpersonal exchanges, is crucial for fostering a collaborative environment where critical thinking and social skills flourish.

Over the last year, IMI has published extensively (in this publication and elsewhere) about the “relationship of presence” that’s established during in-person communication — where two or more participants are not only present to each other as subjective beings but also engaged in dynamic and reciprocal push-pull influencing (for instance, step towards one partner quickly, the other is likely to step back) — may partly explain the continued demand for in-person learning programmes and networking events held on the IMI campus.

In an online environment, two participants are still — to an extent — present to each other, but the relationship of presence is lessened through the medium of the digital screen. While digital technologies allow participants to hear and see each other, there can be no reciprocal influencing in the physical sense and any co-presence can be easily ended by exiting the meeting or switching off the laptop.

The challenge — and opportunity — is integrating these two learning modalities in a way that amplifies their individual strengths.

Beyond flexibility: The depth of interaction 

On-demand learning excels in providing flexibility. A study by the US Department of Education found students in online conditions performed modestly better on average than those learning the same material through traditional face-to-face instruction. This self-directed approach cultivates a habit of lifelong learning, empowering individuals to continuously expand their knowledge and skills.

Ben Davern: 'The real power of education emerges when on-demand and face-to-face learning are not viewed as competing forces — but as complementary allies.'

However, learning in isolation can lead to gaps in understanding and missed opportunities for deeper insights. A meta-analysis by the Proceedings of the National Academy of Sciences revealed peer interactions and collaborative learning significantly enhanced student performance, particularly in Stem fields. 

Here is where face-to-face peer learning plays a pivotal role. The collaborative nature of in-person education promotes the exchange of diverse perspectives, enhancing problem-solving abilities and fostering a deeper comprehension of the material. Immediate feedback from instructors and peers can clarify doubts instantly, ensuring misconceptions are addressed promptly.

A symbiotic relationship 

The real power of education emerges when on-demand and face-to-face learning are not viewed as competing forces — but as complementary allies. This symbiotic relationship can transform the learning experience, making it more robust and adaptable to the needs of modern learners.

Consider the concept of a flipped classroom, where students engage with video lectures and readings online before coming together for interactive, in-person sessions. Research published in the Journal of Educational Technology & Society found flipped classrooms improve student engagement and performance, particularly in higher education settings. 

This approach maximises the strengths of both modalities: learners absorb the foundational knowledge at their own pace and then apply and deepen that knowledge through collaborative activities and discussions in the classroom.

Similarly, blended learning programmes that seamlessly integrate online modules with scheduled in-person sessions offer a balanced approach. A report by the Clayton Christensen Institute found blended learning models not only improved learner outcomes but also increased access to high-quality education in underserved areas. These programmes provide the flexibility of on-demand learning while ensuring learners benefit from the social and intellectual stimulation of peer interactions.

A holistic learning ecosystem

 To truly capitalise on the complementary nature of on-demand and face-to-face learning, educational institutions must cultivate a holistic learning ecosystem, such as using the meeting facilities offered by IMI membership or attending in-person events where those engaged in on-demand learning can interact, share ideas and support each other — complementing the on-demand learning experience with physical interactions, fostering a sense of belonging and continuous engagement.

Similarly, research from the Journal of Higher Education Policy and Management indicated peer mentoring programmes — such as IMI’s Network Mentoring Programme — improve learner retention rates and academic performance. By connecting students with mentors and peers who can provide guidance and support, institutions create a network of learning that combines the flexibility of on-demand resources with the personalised touch of face-to-face interactions.

The future of learning 

Embracing the synergy between on-demand and face-to-face learning caters to the diverse needs of learners. The goal of this integrated approach is not merely to transfer knowledge, but to cultivate a generation of thinkers, collaborators and lifelong learners. 

Recognising the fusion of on-demand and interpersonal experiences holds the key to unlocking the full potential of education and creating real business impact. By leveraging the strengths of both on-demand and face-to-face learning, organisations can empower their workforce to thrive in a rapidly evolving world.

• Ben Davern leads research and insights with the IMI