Grocery inflation drives sales rather than purchasing activity, report suggests

Shoppers are becoming less frugal as affordability improves with easing inflation

Dunnes held the largest share of the grocery market in the Republic with 23.2%, edging out Tesco’s market share. Picture: Alan Hamilton

Grocery prices at Irish supermarkets ticked up marginally in July despite overall cooling consumer price inflation, new data showed.

The pace of grocery inflation in the 12 weeks ending the first week of July was 2.6%, creeping up slightly by 0.14 percentage points compared to annual figures in June, according to data from Kantar.