Lingering challenges in the tourism industry may hit ambitious new targets

Part of this strategy is to grow off-peak and regional tourism in Ireland by more than 6.5% during the same period instead of fuelling high-prices in tourism hotspots.

Tourism Ireland said it is targeting more than a 5.6% year-on-year growth in overseas travellers to the island until 2030, according to a new €70m marketing strategy.

An all-island body has ramped up efforts to make Ireland more attractive to overseas tourists as post-pandemic travel demand continues, but stubbornly high prices may impact these targets.

Tourism Ireland said it is targeting more than a 5.6% year-on-year growth in overseas travellers to the island until 2030, according to a new €70m marketing strategy.