Take a breath before you get sucked in to Black Friday spending

Consumer law has made it more difficult for traders to hoodwink you into thinking you are getting a great bargain

When a business makes price reduction announcements, it must display the lowest price a product was on sale for in the previous 30 days, and base the discount on this price alone.

This week is Black Friday when retailers try to whip us all up into a spending fury. Before you get sucked in, take a breath. The seasonal spending spree arrives in the middle of a cost-of-living, energy and housing crisis. Take it handy, and try not to let yourself in for a horrible, post-spending-spree hangover.

While Black Friday/ Cyber Monday is a massive sales event, it’s no different in nature from all the other sales throughout the year, except perhaps in terms of volume. If you want something specific, it’s worth
taking the time to make sure you’re getting the product you want, at the right price.