Gaining the digital advantage is about mindset, not technology

Prioritising customer experience is imperative to avoiding disruption

If the leadership and management teams are not aligned on new initiatives, says Moroney, then an organisation’s chances of becoming digitally mature are diminished.

When lecturing to a wide range of audiences, the US Air Force pilot and military strategist Colonel John Boyd supposedly would bark: “People, ideas, machines — in that order!” 

Boyd’s military thinking has been influential in the business world, but his emphasis on project success not coming from new technology bears revisiting, with most organisations now undergoing some form of digital transformation.