Giant consumer firms weigh whether to increase prices again         

As the "tide is turning a little bit", some retailers are also now asking suppliers for "rollbacks".

Once-in-a-generation levels of inflation, stemming from pandemic supply chain snarls and the Ukraine war, have hit shoppers globally.

Prices of everyday basics like Bounty paper towels and Cadbury chocolate may rise again this year while those of others like Clorox wipes and Diet Pepsi are likely to stay steady, as manufacturers make differing bets on the strength of the consumer and their brands.

Consumer goods makers' strategies on further price hikes depends on their leverage with big retailers, who are pushing back against more increases, how much consumers need and want the items and their arrangements for buying volatile commodities, some of which are falling in price.