Non-alcoholic beer sales triple as Dry January grows in popularity

Domestic non-alcoholic beer sales also reflect global trends, with the alternative predicted to grow internationally by just under 9% annually by 2025.

With growth skyrocketing, the industry anticipates that this will increase further in 2023 as more and more people seek further balance in their drinking habits.

Non-alcoholic beer sales in Ireland have tripled between 2017 and 2021, increasing from 1.79 litres to 5.55 litres sold per annum.

As trends like Dry January become increasingly popular among alcohol consumers, the market share for non-alcoholic beer has soared by 275% during this time, rising from 0.4% to 1.5%.