Irish consumers do not trust Black Friday sale offers

Some 61% of shoppers do not believe the discounts advertised by retailers during the sale represent real savings

New rules will require retailers to provide 'clear and transparent pricing history to consumers'. Stock picture

Consumers in Ireland have very low levels of trust that sale prices displayed by retailers are accurate, a new survey has found.

Ahead of Black Friday next week when retailers aim to lure customers by heavily discounting and promoting products, the survey found that almost two thirds of Irish buyers do not believe that the pre-sale prices or discounts displayed are accurate.