Strategic plans for era of volatile food pricing

Brian MacSweeney, audit partner, KPMG, answers the key questions that food producers and consumers are asking about the changing marketplace

With the cost-of-living crisis, value is a more prominent consideration for consumers than quality.

How strong is the desire among Irish grocery consumers to buy sustainably produced food and drink products, as shown by KPMG's research? 

We commissioned a consumer survey in March this year and discovered that 6 in 10 respondents rate sustainability credentials as important when buying food items, but price was the number one factor for most consumers.