Massive queues in Moscow as shoppers take last chance to shop at H&M

Retailer halted operations in Russia after invasion of Ukraine but has reopened for limited time to sell remaining stock

People line up to enter an H&M store in Moscow which was reopened to sell the remaining stock before the company exits the Russian market. Picture: REUTERS/Maxim Shemetov

Long lines of Russian shoppers formed outside H&M stores in Moscow shopping centres this week when the Swedish fashion retailer reopened its doors to sell off stock before pulling out of Russia for good.

Along with a series of other western brands including Ikea, Nike, and the Zara owner, Inditex, H&M halted operations in Russia after the invasion of Ukraine on 24 February but opened its doors one last time this week to clear out remaining goods.