Irish shoppers buy local to save jobs and the planet

Three in every four Irish people seek to shop locally, support local jobs and reduce their retail carbon footprint

Ray Kelly, Ray Kelly, marketing director, Musgrave Retail Partners, with Brid O'Connell, CEO of Guaranteed Irish.

Consumers can help reduce carbon emissions and support employment in their communities by continuing to shop local, say Guaranteed Irish (GI) and SuperValu.

Retailer SuperValu partnered with GI, a non-profit business membership organisation, to promote June as Guaranteed Irish Food Month. The message encouraging shoppers to “shop sustainably, buy Irish and support local” struck a chord with a lot of people.