IMI: When in doubt, let data be your guide in business

The right metrics can be a decisive differentiator for your business, writes Aoife D’Arcy

Organisations need to embrace a culture of data-driven innovation processes.

We have all heard phrases like “Data is the new oil”, “Use analytics to get ahead of the competition” or, my favourite, “In God we trust; all others bring data”, bandied about in the media, at conferences and elsewhere.

While these make for nice headlines, it can sometimes be difficult to understand how they translate to your organisation or, more importantly, how your organisation can embrace this new way of working. It’s time to demystify some of the rhetoric.