Irish tourism will suffer if it's perceived as poor value for money

A pent up desire for travel has resulted in capacity shortfalls and increased prices charged to both the domestic tourist and international visitors

A visual representation of the strong return to international travel ere the long queues faced by departing passengers at Dublin Airport recently. Picture: Colin Keegan

After two harrowing years spent worrying about their very survival, Irish tourism and hospitality businesses are now facing the very different challenge of being able to meet soaring demand.

The Covid pandemic was economically gruesome for Irish tourism with estimated losses of over €12bn as international visitors were kept away. But for Government aid, and the support of the domestic market, Ireland’s tourism industry would not have survived.