Fáilte Ireland targets pensioners to pull hospitality out of its staffing crisis

According to Fáilte Ireland, almost a third of employees say that having flexible working hours is one of the main reasons for working in tourism and hospitality.

The new €700,000 Fáilte Ireland recruitment campaign titled ‘Works for Me’ will be presented to representatives of the tourism industry at an online briefing event later today.

Fáilte Ireland is targeting retirees and parents in a new campaign to address the staff shortage in the tourism industry which is hitting smaller businesses the most.

The tourism body has launched a new campaign that aims to attract people to work in hospitality, with a particular focus on retirees and parents who, according to Fáilte Ireland, are seeking flexible working arrangements and patterns.