GAA and women's sport fuels record sponsorship inflation

Companies "will buy onto these platforms as the business case of women’s sport is built out further and proves it is here to stay and grow", said Onside CEO John Trainor.

Stacey Flood kicks downfield during Ireland's match against Italy in the TikTok Women's Six Nations Championship match in Musgrave Park, Cork. Picture: INPHO/Ben Brady

New sponsorship deals secured by the GAA and women's sports meant the first three months of this year saw sponsorship agreements grow at their fastest rate in seven years.

Figures from sponsorship advisors Onside show sport continues to be the preferred choice of dealmakers, with an increase of 58% on deals tracked so far in 2022 found in the sports arena.