'Creepy' smartphone ads based on chats upset Irish consumers: Deloitte 

Survey found that more than two-thirds of people were "alarmed" by the way companies track their preferences and their personal data

Many shoppers in Ireland prefer to buy travel, clothing, and footwear online as opposed to making in-store transactions. 

Most Irish people "find it creepy" when their smartphones give them ads that are based on their own chats amid concerns about the way their personal data is being used.   

The findings are from Deloitte and its 2022 Global Marketing Trends Consumer Survey, which is based on 11,500 responses from consumers across the world, including 500 people in Ireland.