Puma chief advises shoppers to start early to avoid Christmas shortages

Meanwhile, Kraft Heinz raised its full-year profit forecast

Puma chief executive Bjorn Gulden told his wife recently: “There will be racks in retail that are more empty than you’d like when you go Christmas shopping.” File photo: Eddie O'Hare

Puma chief executive Bjorn Gulden said consumers should buy Christmas presents now if they want to ensure that they’ll get what they want given the mess global supply chains are in.

Mr Gulden said he gave that advice to his wife recently. “There will be racks in retail that are more empty than you’d like when you go Christmas shopping,” he said on a call with reporters.