Waterford launches new branding to drive sustainable development

By 2040 the population of Waterford city is predicted to grow by 60%

Pictured in the Theatre Royal Waterford are Mayor of Waterford Cllr Damien Geoghegan, Chairperson of the Waterford 2040 Executive Team, CEO of Three Ireland Robert Finnegan, MC Teresanne O'Reilly, Waterford Council Chief Executive Michael Walsh and Chamber of Commerce President Danette Connolly. Picture: Patrick Browne

Plans to propose the entire City of Waterford as a Decarbonising Zone under Ireland’s Climate Action Plan have been unveiled at the launch of Waterford’s new investment brand identity. 

Under the Waterford - Find Your Future brand, which is centred on the city and county's role in future national development as a population centre and economic driver, a range of climate mitigation measures are to be introduced across the city to address future growth in a sustainable way.