Fashion showcases lose out on €500m in cities from Milan to London and New York

For the second season in a row, almost all shows will be virtual, as they were last September

Gigi Hadid during the Burberry show at London Fashion Week in February last year

Each year over four weeks in February and March, thousands of fashion executives, celebrities, influencers, and models hopscotch between the world’s style capitals to attend runway shows. 

Attached to them is a multimillion economy that pumps both investment and tourist spending into New York, London, Paris, and Milan.