Sponsorship market expected to grow this year following 24% drop

Markets have agreed to sponsorship deals at rates 50% less than what they would have garnered pre-Covid.

Vodafone’s partnership with the IRFU was again voted by the industry as the best sponsorship of the past year. Picture: Bryan Keane Inpho

The value of Ireland's sponsorship market fell by €54m last year due to the impact of Covid-19 with seven in 10 sponsors decreasing their sponsorship investment during 2020.

The annual sponsorship survey by Onside reveals the value of the market fell by 24% to €170m but that 2021 will see a return of 7% growth in 2021.