Sober trend for Irish beer sector as draught sales decline 57%

Around 63% of beer is usually sold in the on-trade in Ireland compared to a European average of 30%

Draught beer sales were down 93% during April, May and June when the country was in lockdown. 

Draught beer sales fell 57% between January and September of this year, with Covid-19 restrictions resulting in extended closures of wet pubs and the hospitality sector.

Drinks Ireland|Beer, the Ibec trade association which represents beer producers in Ireland, said sales of beer were down 15% between January and September 2020, compared to the same period last year.