UK supermarkets gear up for a Covid Christmas and Brexit   

Shoppers will spend £2bn more in supermarkets in the quarter to December 26, with some 5m people who normally travel abroad for Christmas staying in the country
Sainsbury's, one of the big four supermarkets, along with Tesco, Asda, and Morrisons, while will be wrestling with a jump in demand amid social distancing requirements.

Sainsbury's, one of the big four supermarkets, along with Tesco, Asda, and Morrisons, while will be wrestling with a jump in demand amid social distancing requirements.

For supermarkets in the UK, Christmas 2020 will be like no other, with the challenge of unprecedented demand due to the Covid crisis followed by the risk of disruption to supplies at the end of the Brexit transition period on December 31.

Queues are already forming outside UK supermarkets at peak times and shoppers should expect them to lengthen in the run-up to Christmas as the big four players — market leader Tesco, Sainsbury’s, Asda, and Morrisons — and their smaller rivals wrestle with meeting a jump in demand while adhering to social distancing requirements.

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