Sponsorship deals in Ireland almost halve due to Covid-19

Ireland against England in the Six Nations rugby tournament earlier this year. The competition was postponed due to the Covid-19 restrictions. Picture: Ramsey Cardy/Sportsfile

New sponsorship deals in Ireland dropped 46% in the first half of 2020 versus the same period last year.

The restriction on sports and entertainment events along with a reduction in revenues due to global lockdown resulted in many companies cancelling or delaying sponsorships.