EBay to reduce its global workforce by 9%

The move will cut around 1,000 jobs

In February, the company previously let go about 6% or 800 people from its workforce. 

Online marketplace eBay has announced that it will lay off about 9% of its workforce as the company looks to simplify operations and shift resources to its fastest-growing areas, its chief executive Jamie Iannone told staff in a memo that was reviewed by Reuters.

A spokesperson for eBay confirmed the lay-offs to Reuters on Wednesday, saying the move will eliminate around 1,000 jobs. The company had 12,300 employees at the end of last year. It currently has approximately 1,000 employees in Ireland.

It also let go about 6% of its workforce, or 800 employees, in February as part of efforts to streamline operations.

eBay has set itself apart from rivals by pushing into authenticated luxury goods, collectibles and refurbished products, which draw enthusiasts willing to pay more for valuable items. That has helped its shares rise nearly 40% this year, outperforming the benchmark S&P 500's around 12% gain.

"Our strategy is working," Iannone said in the memo, adding that "continuing to capture the significant opportunity ahead requires us to make thoughtful choices about where we focus and invest."

He said affected staff would be informed in the coming days. Shares of eBay rose about 1% in early trading.

When eBay’s representatives in Ireland were contacted for comment, a company spokesperson responded to say the step taken to “reduce a portion of our workforce” was to “ensure we continue to operate from a position of strength by aligning our teams and resources with our top strategic priorities”.

“We are grateful for the contributions of these colleagues, and are committed to supporting them through this transition with care and respect."

The company has this year also benefited from its $1.4bn deal for ​fashion resale platform Depop, which expanded its reach among younger consumers ​and strengthened its position in the growing re-commerce market.

That helped eBay forecast third-quarter revenue above Wall Street estimates when it last posted results in August. The company is slated to report its latest earnings next week.

Those efforts have also caught the eye of GameStop GME.O CEO Ryan Cohen, who made an unsolicited $56 billion bid for the much larger eBay in May. EBay had rejected the offer, saying that it was "neither credible nor attractive".

The company first established a presence in Ireland 2004 in Blanchardstown in Dublin. According to the recently released financial statement of the company’s Irish arm, eBay Europe Services Ltd, the company generated €115.4m in revenue during its 2025 financial year, an increase from the €103.57m recorded in 2024.

Its administrative expenses grew from €96.9m in 2024 to €105m in 2025 leaving the company with profit for the financial year of €9.84m after other expenses and taxes are taken into account.

During its 2025 financial year, it had, on average, 1,132 staff each month with salaries and wages costing €67.6m. The company said its operating costs increased due to the increase in payroll costs which is in line with increase in headcount during the year.

In 2024, it recorded a redundancy cost of €1.8m but there were no redundancy costs accrued in 2025.

The Irish arm of eBay said the majority of its revenues are generated from the parent company on a “cost plus basis”. “The services provided to the parent company are in support of the ‘Marketplaces’ business segment of the eBay Group.”

Reuters with additional reporting from the Irish Examiner