Tesla's biggest challenge may no longer be BYD — it's Elon Musk

Improving Irish registrations contrast with growing uncertainty over Tesla's future as Elon Musk prioritises robotics, AI and SpaceX

Tesla CEO Elon Musk speaks alongside US president Donald Trump to reporters in the Oval Office of the White House. Picture: Kevin Dietsch/Getty Images

ONCE at the forefront of electric vehicle development, Tesla has lost the significant lead it has built over the years to upstart Chinese competitors as well as established European and Japanese brands.

The company’s sales have slumped in recent years, particularly in Europe, but recent sales data suggest that it might be in the midst of a turnaround.