Limerick software firm WrxFlo secures €3m in funding

Investment will help firm expand into US and UK markets

Ken Sheehan, WrxFlo chief technology officer, with Tim Crowe, chief executive, and Jennifer Kelly, chief operating officer. 

Limerick-based software firm WrxFlo has secured funding of €3m as it plans an expansion into the US and UK markets, the company has announced.

The firm creates software that helps large industrial manufacturers and logistics businesses manage their operations. This latest funding round was led by Elkstone, with participation from existing investors Furthr VC and Enterprise Ireland, as well as a number of angel investors.

WrxFlo said the investment would "accelerate" its expansion in the UK and US, as well as drive continued development of its AI-powered software as a service (SaaS) platform, as well as “support the company's ambition to grow from 60 to 200 employees by 2028”.

WrxFlo was founded in Limerick in 2019 by former Dell manufacturing leaders Tim Crowe, who serves as chief executive, Ken Sheehan, the company’s chief technology officer, and Jennifer Kelly, chief operations officer.

The company said its services “replaces the disconnected systems, spreadsheets and manual processes that prevent manufacturers and logistics companies from operating at full potential”.

Mr Crowe said this funding marked an “important milestone” for the business as “we are seeing strong demand from manufacturers looking to harness AI in practical, measurable ways”.

“With the backing of Elkstone, Furthr VC, Enterprise Ireland and our wider investor group, we are well positioned to accelerate our international growth."

The company said it supported manufacturing and logistics spanning five global markets, including Ireland, the UK, Germany, China and the USA.

Head of venture at Elkstone Niall McEvoy said “manufacturers and logistics operators are under intense pressure to do more with less, yet many still rely on disconnected legacy systems and manual processes”.

“The WrxFlo team brings rare, genuine operational experience together with a powerful, flexible platform that deploys quickly and adapts to each customer. We believe WrxFlo is poised to become a category-defining company in AI-enabled operations software."

Elkstone is an Irish alternative investment firm specialising in venture and real estate opportunities. Founded in 2011, it has backed more than 70 Irish technology companies and delivered more than 3,200 properties, focusing on supporting Irish innovation and addressing the country's housing shortage.