Premier League clubs facing £80m shirt sponsor void amid gambling ban

12 clubs have not yet signed front of shirt sponsor deals for next season

Brentford's Igor Thiago celebrates. Brentford are set to replace Hollywood Bets as their front of shirt sponsor.  Nine clubs have yet to secure front-of-shirt commercial deals as a Premier League ban on shirt advertising by gambling companies nears. Picture: John Walton/PA Wire.

Nine of England’s Premier League clubs have yet to secure front-of-shirt commercial deals for next season and 12 have not signed contracts, leading to increasing concerns that several may begin the campaign without a shirt sponsor.

The imminent ban on shirt advertising from gambling companies is having a significant impact on all clubs’ commercial returns, other than those in the big six, with an executive at one club predicting that the collective loss of income from shirt deals could be as high as £80m next season.