Access to talent key to Pinterest's Irish success story
Cheryl Savage, managing director of SMB Sales Europe at Pinterest.
Access to talent is a key reason for Pinterest's choice of Ireland as its international headquarters, says the head of the visual discovery engine and search platform's team in Dublin.
In an online world often defined by speed, scale and constant noise, Pinterest has built something different: a platform created for inspiration, planning and possibility in a safer and more positive environment, says Cheryl Savage, managing director of SMB Sales Europe at Pinterest.
"People come to Pinterest with intent, ready to plan and ready to shop — whether that’s rethinking a living room, mapping out a dream trip, or searching for a new look. For brands, it means reaching people when they’re open to discovery and actively seeking ideas," Cheryl says.
"In this more positive environment, user wellbeing is central, especially for younger users. Pinterest is private-only for under-16 accounts and private by default for under-18s. And a new in-app prompt trialling in select markets, encourages teens to close the app and turn off notifications during school hours to support healthier digital habits."
That focus on positivity and intent has helped shape Pinterest’s growth across Europe from its international headquarters in Dublin. Research conducted with MAGNA shows that positive platforms like Pinterest drive stronger marketing performance, higher trust, and better brand outcomes.
The impact is already clear for European partners of all business sizes. In the UK and Ireland, a standout collaboration with Primark saw Pinterest’s trend forecasting tools help inform Primark’s Spring homeware collection.
By rooting product design in what people were already searching for, the campaign drove a 115% uplift in store sales and a 273% increase in Primark Click & Collect sales during launch week. Another example comes from Andrew Martin, a British luxury interiors brand, using Pinterest to achieve a +31.74% lift in ROAS (return on ad spend) and 16.42% decrease in CPA (cost per acquisition) across catalogue sales and conversion campaigns.
Cheryl adds: “Our brand partners want to meet people at moments of genuine intent. Pinterest gives them that opportunity — combining inspiration with action in a way that helps brands grow while staying aligned with how people actually want to engage online.”
Ireland remains central to Pinterest’s story. As of Q3 2025, European revenue has surged 41% and Gen Z now comprises over 50% of the platform’s global audience. In 2024, Pinterest moved into a new Dublin office (Pinterest’s international HQ), reflecting the country’s strong talent pipeline and its reputation as a natural bridge between US innovation and European opportunity.
More than half of Pinterest’s European workforce — and close to 50% of its global leadership — are women, and Dublin continues to serve as a strong pipeline for female engineering talent.
As Beth Horn, VP of Southern Europe, UK and Ireland, notes: “Ireland has given us the talent, trust and environment to scale responsibly across Europe. From Dublin, we’re proving that positivity and performance don’t just coexist — they amplify each other.”
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