Imagine agrees access deal with broadband network operator Siro

Siro already resells its network access to over 20 retailers

SIRO chief commercial officer Ronan Whelan and Imagine commercial director Glenda Brady. Imagine has agreed an access deal with broadband network operator Siro as it looks to double its customer base in Ireland. Picture: Damien Eagers

Imagine has agreed an access deal with broadband network operator Siro as it looks to double its customer base in Ireland.

Siro is a fibre broadband wholesaler which resells its network to over 20 retailers, including Vodafone, Virgin Media, and Sky. Imagine will now have access to the Siro network. The deal will allow Imagine to sell fibre broadband products and services to more than 700,000 residential consumers who have existing access to the Siro network. Imagine has frozen its prices until 2030 as it looks to increase its market presence. 

"We’ve taken a long-term view. Our fibre plans come with one clear price, frozen until the end of 2030, and the flexibility to leave anytime. Partnering with Siro means we can extend that approach to more homes and businesses, giving people access to fast, dependable fibre without the uncertainty that has come to define the market," said Imagine' commercial director Glenda Brady.

In 2024, Imagine was acquired by Team Group, Armenia’s leading telecoms operator. Its Irish-led management have begun to rebuild the company with investment in new systems, increased customer service teams, and modern infrastructure.