AI impact on Ireland's job recruitment emerges with routine production roles being absorbed

Demand has shifted decisively towards strategy and project management. 

Professional employment market closed 2025 on a stable footing, with hiring activity easing seasonally.

Artificial intelligence is reshaping roles across Irish businesses rather than removing them outright, but it is changing who gets hired and at what level, according to Morgan McKinley Ireland.

In its quarterly employment monitor, the recruiter said the marketing sector in Ireland has seen one of the clearest examples of AI-driven displacement with content writing increasingly deprioritised as AI tools absorbed routine production work. They said some candidates reported that they were required to justify the value of human input over automation during hiring processes. As a result, content-focused and junior roles continued to contract, while demand shifted decisively towards strategy, performance marketing, and project management capability.