Share prices of alcohol brands largely underperforming in the market

Diageo, Pernod Ricard, and Heineken were among the weakest performers

Report comes as Diageo increases prices again. 

Share prices in some of the biggest alcohol producers in the world, including Diageo and Pernod Ricard, have significantly underperformed in the market as consumer preferences shift, a new analysis has found.

The analysis, conducted by online trading firm IG Group, shows over the last five years shares in Pernod Ricard were down 46% while shares in Diageo were down 38%.