Irish creative agency announces €1.1m production hub investment

It's the Brill Building's first investment in a physical space since it was founded in 2019 by Roisin Keown

Along with this announcement, the Brill Building is planning another production hub in the west of the country. 

Communications agency The Brill Building has announced a €1.1m investment in a production hub in Dublin as it progresses with its next phase of expansion.

The company was originally founded in 2019 by Roisin Keown as an independent brand and creative communications agency. It has since gone on to work with numerous brands, semi-state bodies, and not-for-profit organisations.

The investment into its new premises in Inchicore, Dublin will operate as the agency’s own creative studio and will also serve as an open-access creator hub and collaborative production studio with virtual and hybrid capabilities.

Chief executive of The Brill Building Roisin Keown said this is the company’s first investment in a physical space since it was founded. She said: 

It’s a natural next step to invest in a production hub, rather than an office. However, we’re thinking bigger than just the immediacy of production.

Ms Keown said there is a “severe lack of both studio and creative spaces — for artists and influencers alike — in the city” and their plan is to make the studio available for once-off hire as well as a “collaborative and reciprocal membership model” which will give their clients access to a network of creators.

Ms Keown said they believe that big international businesses can afford the budget and training for in-house teams for this kind of work while she believes “everyone else would prefer that done for them, by those who are already the best in the business”.

“With this development of a collaboration and production hub, we have a way of bringing our global and local talent together with client teams in a creative space,” she said.

The Brill Building credited their membership of Galway scaling incubator Platform 94 for aiding in their success to this point. The company is planning another production hub in the west of the country.

Institute of Advertising Practitioners president Siobhan Masterson said this is the sort of development “we are excited to see” in the commercial creative industry in Ireland.

“We’re committed to scaling the influence and reach of our members, not just nationally but internationally and to see the drive and vision of The Brill Building evolve with this great step for the agency is proof an inspiring next chapter for Irish marketing and communications awaits,” she said.