More than 40% of consumers feel financially worse off this Christmas

One in three survey respondents stated they will be opting for lower-cost alternatives across the board this year

A new report found that 51% of people planning to incorporate lower-cost or own brand products into their Christmas shopping.

More than half of Irish consumers will look to incorporate more lower-cost alternatives or own-brand products when it comes to their Christmas shopping this year as a significant proportion feel financially worse off, a new report shows.

According to the latest EY Ireland Consumer Pulse 2025, premium and branded products are no longer being seen as an absolute necessity, with 51% planning to incorporate lower-cost or own-brand products into their Christmas shopping.