Irish Black Friday spend expected to fall 14% since last year

PwC survey suggests the average Irish consumer expects to spend €283 during the 2025 Black Friday sales weekend

John O’Loughlin of PwC Ireland said while 64% of respondents to the survey said they favour shopping online, a strong 36% prefer in-store shopping. Stock picture: Denis Minihane 

Irish consumers will spend an average of €283 over the forthcoming Black Friday sales weekend, down 14%, from €329, compared to last year, but still more than the European average.

According to consultancy firm PwC’s survey, 73% of Irish consumers are planning on spending the same as, or less than, last year in the sales weekend. And only 14% say they will spend more than €500, whereas 20% did last year.